Prioritizing your skin health is actually the best thing you can do for your makeup routine — a healthy base makes all the difference. If you’re noticing lighter or darker pigmentation that makes your skin tone feel uneven — we’re here to help. With these easy tips, you can balance and care for your skin, giving you a complexion you feel confident in.

What Causes Uneven Skin Tone?

Uneven skin tone refers to dullness and discoloration that can affect all ages and skin types. It can be caused by a few factors, but the most common include:

Sun Damage: Constant sun exposure (UV rays) can trigger sun spots or skin discoloration over time.

Scarring & Dark Spots: These can be caused acne, skin injuries, or other forms of hyperpigmentation.

Aging: As we get older, our skin can naturally experience dullness, dryness, or age spots.

8 Ways to Even Your Skin Tone

1. Use Sunscreen Daily

Sunscreen is a non-negotiable first step to protecting against uneven skin tone before it even shows up on your skin. Use a broad-spectrum SPF 30+ every day, even when it's cloudy and even during the winter. Reapply throughout the day and wear a hat when the sun is strong. 

2. Try Concealing & Color-Correcting

While you work on restoring your skin’s health, using concealer and color-corrective makeup can help minimize the appearance of uneven skin.

The Face Pencil and The Neutralizer Pencil come in a spectrum of shades that seamlessly cover redness, darkness, and hyperpigmentation. The pencil tip lets you be precise with your application and cover only where you need to.

Keep multiple shades handy — The Neutralizer Pencil can be used first to correct darkness under the eyes or anywhere on the face, then follow up with the Face Pencil to hide redness. We recommend using a second Face Pencil in a shade lighter than the rest of your complexion for your under eyes to brighten.

To blend and even your complexion all over, pair your pencils with What The Foundation. WTF gives you a natural base that looks like your own skin on its best day.

3. Look for Niacinamide

Niacinamide is a powerhouse ingredient can brighten skin and reduce the appearance of dark spots and hyperpigmentation over time. Find it in our Light Moisture Cream — a lightweight formula that absorbs easily and supports healthy-looking texture.

Consistency is key — studies show results from niacinamide can appear within four weeks of regular use.

4. Don’t Pick

When you pick at blemishes or flare-ups on your skin, you disrupt your skin's natural healing process. Your skin produces collagen to repair damage, but too much or too little can lead to scarring.

We’ve all been tempted to pick, but try to let blemishes heal naturally to avoid dark spots, raised scars, or indented scarring. 

5. Maintain a Consistent Skincare Routine

Consistency keeps your skin nourished and balanced. Start with regular cleansing to prevent breakouts — The Cleansing Stick dissolves makeup and removes daily buildup without stripping essential oils.

Many skincare products take weeks or months to show results, not overnight. Give your skin time to adjust, but be sure to keep your routine simple — too many treatments can cause reactions when incompatible ingredients mix.  

6. Moisturize

Dull skin is often dehydrated skin. Our Miracle Cream contains both shea butter and sunflower seed oil to leave your skin radiant and hydrated. For extra dry skin, apply a thick layer as an overnight mask for a refreshed morning complexion.

7. Exfoliate Regularly

Exfoliation removes dead skin cells, revealing smoother, more even skin underneath. It supports natural cell turnover and helps your skin better absorb other products.
Choose a gentle exfoliator and start once a week, gradually increasing frequency based on your skin's response. Those with sensitive skin should be especially gentle.

8. Eat a Healthy Diet

Great skin starts from within. Drink plenty of water and eat foods rich in antioxidants and vitamins to support your skin health internally.

The Bottom Line 

The secret to evening your skin tone isn't about trying countless products — it's about using effective ingredients consistently. With patience and the right routine, you can achieve the balanced, radiant complexion you're looking for.