Our Story

Jones Road was founded by makeup artist Bobbi Brown on the philosophy that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

A Clean Slate

No phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA. (Among many others.) We follow guidelines even more stringent than those of the E.U. to eliminate over 2,700 potentially harmful ingredients from our formulas. Because clean beauty is a no-brainer.

A Note from Our Founder

All of my endeavors start from my attempt to bridge the gap between What Is and What Could Be. I'm a person who is constantly taking mental notes, following the threads of my curiosity, asking questions. Four years ago, after I left Bobbi Brown Cosmetics, one of those questions was: Why can't I find makeup products that are both clean and high-performance- that don't sacrifice one for the other?

Jones Road was born from a search for something that didn't yet exist. Because it didn't exist, I had to create it. What I wanted was the makeup equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look, whether it be no-makeup makeup or something with more drama.

It began with the need to create formulas for my own kit. And then it became something much bigger. Jones Road is a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally- and an evolution of how good makeup can actually feel (as well as look).

I'm excited and honored to share the results with you.