California-based stylist Karla Welch has a client list that includes some of Hollywood’s most influential women (and men). Olivia Wilde, Justin Bieber, Busy Philipps, and Tracee Ellis Ross are just a few of the big names who trust Welch when it comes to creating their red carpet looks. And it’s no surprise they do — she’s been named the most powerful stylist by The Hollywood Reporter and has landed many of her clients on the best-dressed list.

Welch is also the founder of x karla, a series of design collaborations with everyone from Hanes to Dockers, and WISHI, an online styling destination that pairs you with your own personal stylist to help you build a wardrobe.

With award season in full swing and the Oscars right around the corner, we caught up with Welch to talk beauty and style must-haves, her inspirations, and the concept behind WISHI, her latest venture.

How did you first get into fashion and styling? Tell us about your journey…

Well, I married a photographer so I guess that was definitely a break! I grew up obsessed with models and fashion, so it’s been a part of my journey, but being with Matthew and seeing what stylists did on his shoots, I was like, “I can do that…” Actually, it was more like, “OMG that’s what I want to do.” And off I went! That was 19 years ago.

Growing up did you always want to be a stylist?

I don’t think we even knew what a stylist or an editor was, but once I found out, yes!

Where do you look for style inspiration:

Everywhere! Music, art, movies, the flea market. I also get tons of inspiration from my own internal being. I love to daydream and just sort of float off in boredom (which isn’t being bored to me).

Most Iconic Red Carpet Moment:

I love them all, except the one I hate, but we won’t talk about that...

Talk to us about the inspiration behind the Wishi app, What led you to create it?

Basically, I’ve been getting texts for years asking “Do I buy this?” or “What do I wear to this?” I've always wanted to figure out the 'Clueless closet' and help people get dressed. When the app world started, I wanted to figure out how to digitize my process with my clients for everyone. It’s been years of dreaming and two years of building. I want everyone to use Wishi and never ever worry about what to wear!

What can the subscribers expect from Wishi?

A new best friend! Just taking the stress out of getting dressed and out of never knowing what works best... it’s an expert at your fingertips!

Describe Your Personal Style in 3 Words:

Classic. French. Tomboy.

List 5 Wardrobe Must-Haves:

• Vintage jeans
• A great black suit
• A tan trench
• A perfect moto jacket
• A go-to dress that feels super special!

Product Obsessions:

Augustinus Bader body cream!

Beauty Philosophy:

Have great brows and a great haircut at all times.

Work-Life Balance Mantra:

I’m trying!

Best Advice You’ve Ever Received:

Work hard. Be honest.

Advice for those looking to get into the fashion industry:

Work hard. Be honest!