We believe that makeup should enhance your natural beauty, not hide it. These step-by-step looks are effortless, minimalist, and highlight what makes you, you. Read on for our tips, tricks, and inspiration for your next natural makeup look.

Above, Taylor is wearing:

• -What The Foundation in Honey and Pecan  
• -The Face Pencil in Shades 18 and 20
• -The Bronzer in Terracotta 
• -Cool Gloss in Nude Beige 
• -The Mascara

1. Rosy and Bronzed

For this look, focus on keeping your coverage minimal to draw out your innate warmth and enhance your glow with a trio of potent products: The Bronzer, The Best Blush, and Miracle Balm. 

Lightly dust The Bronzer across areas that would naturally be touched by the sun: your forehead, cheeks, and nose. Then focus on adding color to the apples of your cheeks with The Best Blush. Follow it up by dabbing Miracle Balm on — it doesn't have to be precise — to gently extend the warmth and get a healthy glow.

Finish up by creating definition and volume around your eyes with The Mascara and The Brow Pencil.

Ondine is wearing:

• -What The Foundation in Medium Honey
• -Miracle Balm in Tawny
• -The Bronzer in Medium Tan 
• -The Best Blush in Peachy
• -The Brow Pencil in Light Brunette
• -The Mascara

2. Barely-There Makeup

Front and center of this look is a fresh, natural complexion. It's a no-makeup makeup look that's simple, elegant, and lets you shine through.

Start by blending in  What The Foundation to even out your complexion and lightly conceal. It gives you coverage along with plenty of moisture for that natural, lit-from-within glow. For additional coverage, follow up with The Face Pencil wherever you need it.

A quick swipe of The Brow Gel perfects your natural shape, and a light wash of The Bronzer adds a touch of warmth. Lastly, finish with a neutral lip. We recommend a layer of Cool Gloss in Original for easy, understated shine.

Tanaye is wearing:

• -What The Foundation in Pecan 
• -The Face Pencil in Shades 18, 19, and 21
• -The Brow Gel in Dark Brunette  
• -The Bronzer in Terracotta  
• -Cool Gloss in Original
• -The Mascara

3. Eye-Catching Eyes and Lips

For the best of both worlds, this look balances a striking eye with a shining lip — they play well together to give you two complementary focal points.

After applying your complexion products, use The Best Pencil along your upper lash line. Start by keeping it tight to your lashes, then build it up for an impactful finish.

Give your lips their due with Cool Gloss in Rosy, a flattering-on-everyone fuchsia. (This is the epitome of your lips but better.)

Then add a light wash of color to pull your eyes and lips together with The Best Blush.

Chelsey is wearing:

• -What The Foundation in Light
• -The Face Pencil in Shades 05 and 07 
• -The Best Blush in POP
• -The Best Pencil in Black 
• -Cool Gloss in Rosy
• -The Mascara

4. Freckle-forward

If you have freckles, keep your coverage super bare and let this feature shine through.

Use What The Foundation and The Face Pencil to simply spot conceal and even out signs of redness or hyperpigmentation. (Not sure which hues are best for you? Take our quizzes and answer a few questions to find your perfect matches.)

A delicate application of The Best Pencil in Black, a universally flattering color, on the lids ensures your eyes are adequately defined and stand out against your natural palette.

Haejin is wearing:

• -What The Foundation in Medium
• -The Face Pencil in Shades 04, 09, and 10
• -The Best Pencil in Black 
• -The Mascara

5. The Natural Glow

This look deepens your innate glow with warmth and shine. It mimics that effortlessly sun-kissed appearance, fresh from the beach. 

After covering up any signs of redness with The Face Pencil (no foundation necessary), dust The Bronzer on your cheekbones, nose, and forehead. Focus your application on the parts of your face where the sun naturally hits.

Miracle Balm will add a dewy, summery glow — you can apply it all-over, or use it to highlight certain areas. Follow up with the Lip And Cheek Stick for a rich pop of color on the apples of your cheeks. 

To finish, a sweep of Cool Gloss in Pink Gold Shimmer delivers high shine in a soft, summery shade. Then balance out the full look by dialing down your eyes with a neutral pencil and shadow. This grounds the brightness so the warmth can truly pop.

Joie is wearing:

• -The Face Pencil in Shade 10 
• -Miracle Balm in Bronze 
• -The Bronzer in Medium Tan 
• -Lip and Cheek Stick in English Rose 
• -The Best Eyeshadow in Smokey Grey 
• -The Best Pencil in Brown 
• -Cool Gloss in Pink Gold Shimmer
• -The Mascara

6. Low-key smokey

A smokey eye may sound complicated, especially if you don't wear eye makeup too frequently. But once you know the formula, it's so easy to achieve.

This toned-down version relies on neutrals and shimmers for a “natural, but better” look with plenty of dimension. 

First, give your brows a little grooming with a few sweeps of The Brow Gel.

Then start your smokey eye: You'll want to apply your eye pencil, a neutral base eyeshadow shade, and a shimmer shade, in that order. 

You don’t have to be precise in your application; feel free to smudge the eyeliner pencil with your fingers and layer on the base and shimmer using your hands, too. The secret to this low-key look is keeping it playful and informal.

Arnelle is wearing:

• -What The Foundation in Medium Honey
• -The Face Pencil in Shades 13 and 16 
• -The Brow Gel in Brunette 
• -Miracle Balm in Tawny 
• -The Best Eyeshadow in Patina 
• -The Best Pencil in Ivy 
• -Cool Gloss in Mocha Shimmer 
• -The Mascara

7. Simply shimmery

Don’t save your shimmer for the evenings — it can be a flattering addition to a casual daytime look, too. The key is a light, subtle touch that highlights one focal point.

Bring the attention to your eyes with Just A Sec. Its cushiony formula lets you keep your application super light, giving you that effortless, barely-there radiance.

Them dab Lip And Cheek Stick onto your cheeks and layer Miracle Balm on top. These two work together to give your skin warmth, depth, and a pop of playful color.

Flushed cheeks and a lightly corrected complexion offer a natural-looking glow that looks even healthier when paired with an eye that dazzles.

Fitz is wearing:

• -The Face Pencil in Shades 17 and 18 
• -Miracle Balm in Sunkissed 
• -Lip and Cheek Stick in Bright Coral
• -Just A Sec in Topaz 
• -The Mascara

8. The Flawless Brow Look

A natural, yet defined eyebrow look can frame your face and enhance your features, and it’s incredibly easy to achieve.

Start by combing your brows upward using the spoolie end of The Eyebrow Brush. This not only shapes and tames your brows, but also helps identify any sparse areas. 

Next, use The Brow Pencil to fill in those gaps with light, precise strokes. 

A rosy cheek and shiny lip round out this simple yet impactful look. 

Mollye is wearing:

• -The Face Pencil in Shades 08, 12, and 14 
• -The Brow Pencil in Light Brunette 
• -Lip and Cheek Stick in Bright Pink and English Rose 
• -Cool Gloss in Rosy 
• -The Mascara

The Bottom Line

The beauty of simple makeup looks is that they can be easily personalized to highlight your unique features and suit your style. Experimenting with different products, shades, and techniques will allow you to find what works best for your skin type and complexion.

Take these looks as inspiration — play around, find what you love, and express yourself. That's the key to feeling confident in your makeup and in your skin.