Diary / Beauty / Sep 26, 2022
New Beauty Collection Jones Road
Written by: Bobbi
Photography by: Ben Ritter & Jon Paterson
I am so excited to officially introduce you to Jones Road, a collection of clean beauty products that are all about the no-makeup makeup look. It has always been my philosophy that makeup should enhance your natural features, not cover them up and Jones Road does just that. These products are high performing, easy to use, and versatile. Get to know them all below. I can’t wait to hear what you think.
Made with jojoba and argan oil, this versatile balm is the secret to my no-makeup makeup look. Formulated to perfect and enhance skin, Miracle Balm can be worn alone or layered on top of foundation. It’s available in four shades suited for all skin tones. $38 at jonesroadbeauty.com
An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. It separates, lifts, and volumizes lashes in one fell swoop. The curved wand makes it easy to coat those fine lashes at the inner corner while lengthening the outer lashes. Use a little to keep it natural or layer to go bold. $26 at jonesroadbeauty.com
Lightweight and ultra-moisturizing, Cool Gloss melts into lips to plump and awaken with natural peppermint. Never tacky, sticky, or heavy, it can also be tapped onto cheeks for a sheer tint and high shine. Available in five shades. $22 at jonesroadbeauty.com
Sparkle Wash is a shimmering, dimensional liquid eyeshadow.This unique, crease-free formula is all about getting radiant sparkle that works for everyday. Sparkle Wash is best described as having a glass like sheen that is loaded with sparkle.
Just A Sec Eyeshadow
Just A Sec is a truly innovative eyeshadow formula. Easy to blend, crease-proof and weightless, Just A Sec leaves behind a luminous wash of color anywhere you apply it. We developed six mistake-proof shades that work for everyone.
The Best Pencil
The Best Pencil is a highly-pigmented, super precise pencil that you can use on its own or over eyeshadow. Inspired by the no-frills formulas from the 1970s when I first fell in love with my mother’s makeup. It’s available in four classic colors (Black, Navy, Brown and Silver) but with a clean, modern twist.
I’ve always believed that makeup should look like skin. It should blend seamlessly and not just sit on top of the skin. What I love most about the Face Pencils is that they are virtually undetectable, yet they can cover redness, lighten dark spots and circles, correct discoloration, and even out skin tone.
The formula starts with a clear base to prevent the 25 skin-tone correct shades from looking chalky on the skin, which is the main reason foundation can look like a mask. You can even use them as an all over foundation — that’s how natural they look but most people will grab them for a quick on the go touch up. Plus, there’s no need to use powder to set them on most skin types, but can be used if you are oily.
The Best Eyeshadow
These velvety shadows were created to make wearing eyeshadow simple, easy to apply, and easy to blend. The darkest colors are super dense, so you can also use them as liners, and the other shades are super light, so you don’t even have to blend them, you can just apply them and go.
The Brow Pencil
This formula gives you more brow with less work—it glides smoothly, giving you precise control while integrating tiny fibers and natural color into your brows, making them fuller and more defined. Whether you’re looking to extend and define or just fill in bare patches, this pencil is it.
The Lip and Cheek Stick
The Lip and Cheek Stick is a product that will fit seamlessly into your existing routine. It glides effortlessly onto skin for a lightweight wash of color, while nourishing the skin. On cheeks, you can layer it under or on top of a powder blush. On lips, you can wear it alone or add Cool Gloss on top for extra shine.
This rich cream is all about intense hydration. It’s ideal for super dry skin types like mine and can be used as a moisturizer or as a nourishing overnight mask. Like our Miracle Balm, you need to break the seal to activate, warm the product with your fingers, and gently pat into the skin. You can use a little when you need it or a lot when you really need. It’s youth in a jar. And it makes beautiful lines in the face softer and smoother. My aunt calls it the “best crinkle cream ever.” It’s made with shea butter and sunflower seed oil, two ingredients that are powerful hydrators and rich in antioxidants. Orange and grapefruit essential oils give it a light, citrus scent. Heaven in a jar.
This is your ultimate multitasking product. You can use it on face, body, heels, cuticles and hair to tame a flyaway or add a bit of shine — anywhere you need to add moisture. It has a super buttery formula thanks to the blend of coconut oil, shea butter, and sunflower seed oil, and goes on like a dream. And the scent — orange, spearmint, and lavender essential oils — is total bliss.
Consider this your undereye armour. Made with macadamia seed oil and trehalose (a natural antioxidant), it delivers instant hydration to the delicate under eye area. Pillowy to the touch, it creates a really smooth base for using Face Pencils and smoothes away any fine lines in one swipe.
The Oil Stick
For on-the-go dewiness, you didn’t know you needed — but you do. The Oil Stick is a multipurpose face oil in stick form, so you can use it to add moisture anywhere you need it, throughout the day. The blend of apricot, jojoba, rosehip, and sunflower seed oils will keep all skin types hydrated and dewy. It has a clean grapefruit scent that is so nice and fresh.
Light Moisture Cream
This gel-moisturizer hybrid is lightweight, buildable and fast absorbing. Think of it as a glass of water for your skin — but better. Made with a powerful blend of replenishing ingredients that work across all skin types and textures.