Diary / Beauty / Sep 26, 2022
Katie Couric’s Jones Road Beauty Staples
Written by: Bobbi
I’m so excited to help celebrate my good friend Katie Couric’s new memoir, Going There, with the launch of The Katie Kit on Jones Road. This curated set features four of Katie’s must-have products: Mini Miracle Balm in Bronze, The Mascara, The Best Pencil in Navy, and Cool Gloss in Pink Shimmer. This kit is designed to be simple and effective while adding a dose of prettiness to anyone’s makeup routine.
Katie and I met on the set of the Today Show. I was the beauty editor for 14 years and she was the co-host. I loved watching her transition from reporting hard news to talking to me about how to line your eyes within the span of just a few minutes. She did a bunch of my interviews over the years and was always popping back into the makeup room to chat about products and beauty.
After the Today Show, we kept in touch and even ended up working together at Yahoo, where I was the editor-in-chief of Yahoo Beauty and she was the global news anchor of Yahoo News. I have always been a big fan of her work ethic, family values, and entrepreneurial spirit. She’s the queen of reinvention and I’ve loved following her journey and getting to be a part of it. Today, I write beauty content for Wake Up Call, her new daily newsletter.
As soon as I heard she was doing a book, we started talking about collaborating. She’s been super supportive of Jones Road since day one, so it just made sense to curate a kit of her staples to help celebrate another major moment in her career.