Jones Road Introduces a Clean Mascara

Over the years, I’ve tried dozens of clean mascara formulas, but still hadn’t found “the one.” I wanted that rich, inky black color. I wanted lift and volume. I wanted a mascara that would keep my lashes feeling soft. I wanted something that could coat those fine inner corner lashes, but still lengthen the outermost lashes. I can hardly believe we nailed it on the first go. It's not only everything I've ever wanted in a mascara, but it's made with clean ingredients to boot.

The Mascara is formulated to separate, lift, condition, and volumize lashes. We opted for a curved wand which makes it easy to coat every single lash from root to tip. The formula contains vitamin B, a provitamin that helps retain moisture while soothing and softening hairs and adding shine. Plus, it's super easy to rinse off at the end of the day.

You can use one coat to keep your look natural, or layer up for bold definition. Want a little more oomph? Use your index finger to push your lashes upward immediately after applying. Hold for a moment and release for a bright-eyed look without an eyelash curler.