There is no one size fits all undereye concealer formula. Your needs change and so does your skin. Here are my top tips for making it work for you:

Own Your Texture

It's important to pay attention to hydration and how you feel. If you're tired, your skin is probably drier and you might need a formula that is extra creamy. Find the combination and formula that works for your skin. You want your concealer to last all day.

Go Lighter

Concealer should lighten and hide undereye darkness. Look for a yellow-based concealer that is one shade lighter than your skin tone.

Blend Well

Use your fingers or a brush to apply concealer to the undereye area and then blend using your figners. Tap the product gently into your skin to give it a natural finish.

Set With Powder

Set your concealer in place with a light dusting of yellow-toned powder. If you are very pale, a white powder may work better for you. If you have darker skin, try a peach-based powder. Remember: this is different from the powder you apply to your whole face.