Mascara is that must-have makeup essential to instantly transform your look with just one swipe. Whether you have sparser lashes and want to add volume or have shorter lashes you'd like to lengthen, mascara enhances your natural beauty while still looking like you — but better.

Choosing the Right Mascara

The right mascara makes all the difference when perfecting your no-makeup makeup look:

For Definition: Pick an inky, jet black mascara to really make the eyes pop

For Volume: Opt for a volumizing formula or build up the look with a few coats

For Length: Choose a lengthening formula or apply in slower upward motions

The Mascara has it all in one — it adds definition, volume, and length in one fell swoop. You can build it up to make it bold or just sweep on one coat for a naturally enhanced look. It's enriched with vitamins E and B to keep your lashes healthy and strong.

Perfect Your Technique

With the right product and application, even a quick coat of mascara can awaken the eyes and enhance your natural no-makeup makeup look.

For foolproof application, start underneath the very root of your upper lashes, then gently roll the wand upward. Use the tip of the wand on your outer lashes to help them fan out, and on your lower line to delicately reach the smaller lashes there. Apply 2-3 coats depending on your desired look, waiting about 10 seconds between coats to let them dry.

Pro Tip: The curved head of The Mascara wand helps cover lashes evenly in one go, and adds extra curl, making application even easier.

Enhance Your Application

Use an Eyelash Curler: For an extra boost that really opens up your eyes, curl your lashes before applying mascara. This enhances the mascara's effects, making lashes look longer and thicker.

Consider Using Liner: The Best Pencil can add even more depth and definition to your eyes. It's also highly versatile — you can keep your line subtle and light, or build it up for an extra-bold finish. When used along with The Mascara, it frames and flatters your eyes beautifully.

Don't Forget Your Brows: Cleaned up brows add that extra finishing touch for your eyes. Use The Brow Pencil to add natural fullness and dimension, then go over your brows with The Eyebrow Brush to shape and refine.

Applying Mascara to Flatter Your Eye Shape

Enhance what makes you, you by strategically applying your mascara in a way that highlights the shape of your eyes.

Almond Eyes
Apply 1-2 coats of mascara to both top and bottom lashes.

Round or Close-Set Eyes
Focus on the outer lashes to create an elongated shape.

Wide-Set Eyes
Apply extra coats to the inner lashes to draw your eyes closer together.

Hooded Eyes
Focus on the roots of your lashes instead of the entire length to lift and increase visibility. Adding mascara to bottom lashes helps eyes appear wider.

Last Thing: Clean Up

If you find smudges of mascara on your eyelids or under eyes after you’ve finished applying, lightly dampen a cotton swab with warm water and gently wipe away any excess product. 

The Bottom Line

Looking put-together doesn't require a lot of time or products. Focusing on your eyes is the best place to start — just a swipe of mascara is one of the quickest ways to enhance your natural beauty and draw attention to your eyes.