I’ve always been a big fan of pink makeup. It’s fun, fresh, and forgiving—but I do have a few rules. Here’s what you need to know to look pretty in pink.

On Cheeks

Who doesn’t love a pop of pink on cheeks? Start by finding a shade based on your skin tone. If you have really fair skin, pastel pink is going to look best. On darker tones, try a deeper pink. Try to find a shade that matches your natural flush and don’t be afraid to mix and match to get your perfect hue.

Before you apply your pink blush, it’s important to even out the skin and get rid of any pink (like from rosacea) or red spots. Pay extra attention to the area around the nose, which tends to have redness. The Jones Road Face Pencils are perfect for this because you can be really strategic. Once you have an even canvas, you can bring on the pink with a Lip and Cheek Stick. You can also layer a brighter pink blush on top of bronzer or a more neutral shade of blush (or even over Miracle Balm in Tawny) to get an added pop.

On Eyes

When it comes to pink on the eyes, you have to be strategic. Intense shades can make you look tired or hungover, so try to stick to lighter shades. Start by covering up any redness around the eyes using a corrector and concealer.

Diffused shades, like Jones Road Sparkle Wash in Cool Pink or Just A Sec in Icy Pink, are more forgiving and easy to build up slowly. Always pair your pink eyeshadow with black mascara or a smudged black or brown liner. You need that definition to avoid that tired look I mentioned.

On Lips

You have the most room to play when it comes to wearing pink on your lips. You can go pastel or bright, bold or sheer, glossy or matte—whatever you do, have fun with it. Keep in mind that you should only wear pink in two places on the face to avoid that monochromatic look. So if you’re doing pink lids and cheeks, stick to a more neutral shade on your lips. If you’re doing a bold pink lip and cheek, keep your eyes soft.

I gravitate towards a more neutral pink on the lips, so my go-to is Cool Gloss in Pink Gold Shimmer. I wear it by itself or over a neutral lip shade. If you like bold, try Cool Gloss in Peony or Rosy or The Lip and Cheek Stick in Bright Pink.