The Mascara Ultra Opaque

(8.5 g / 0.3 oz)

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

 

  • CLEAN / CRUELTY FREE / VEGAN

The Mascara Ultra Opaque

(8.5 g / 0.3 oz)
Current quantity:1

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

 

  • CLEAN / CRUELTY FREE / VEGAN
Current quantity:1
The Mascara Ultra Opaque
Makeup artist Bobbi Brown applying Jones Road clean mascara to model
Bobbi's Tip

We thought an actually-clean mascara that met the pickiest makeup-artist standards was impossible. It's not. After applying, use your index finger to push your lashes upward. Hold for a moment and release for a bright-eyed look without an eyelash curler.

How to use
To add definition and help your lashes fan out, use the end of the wand to hit lashes on the outside of your eyes. Repeat 2-3 times depending on your mood.
The Mascara is made from:
Vitamin E (Tocopherol)
A clinically-proven antioxidant that protects against environmental stressors while strengthening the skin barrier and aiding cell restoration. Hydrating and anti-inflammatory.
Vitamin B (Panthenol)
Both a humectant and an emollient, this provitamin attracts and retains moisture while soothing and softening hairs. Strengthens hair fibers and gives the appearance of shine.
Sodium Hyaluronate
Even smaller in size than hyaluronic acid, this humectant moves more freely and deeply into the skin. Moisturizing and skin-restoring against environmental stressors.
We never use:
EDTA
Used to stabilize formulas and preserve makeup products, this binding agent has been tied to organ and environmental toxicity.
Ethanolamines
These surfactants have been linked to allergies, skin toxicity, hormone disruption and birth defects.
parabens
These antimicrobial agents, often used as preservatives, are potential hormone disruptors and allergy triggers.
The MASCARA In action
  • Jones Road clean mascara on woman closeup
  • Jones Road clean mascara on woman full
  • Black woman applying Jones Road clean mascara
  • Jones Road clean mascara on woman closeup
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