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Meet The Last Foundation

You'll Ever Buy

4.5/5 Based on 5207 Reviews

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What The…Foundation? WTF is a tinted moisture balm meets traditional foundation. Blends seamlessly into the skin—leaving you with an even, fresh complexion that looks like your skin on its best day.

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Why What The Foundation?

NOT LIKE TRADITIONAL
FOUNDATION

What The Foundation Is foundation reinvented. It's is your skin on its best day, every day.

The Key To
No-Makeup Makeup

WTF's natural looking coverage gives you a moisturizing, dewey finish without the shine.

Created By
Bobbi Brown

Bobbi created this makeup masterpiece for those who don't love traditional foundation.

THREE REASONS YOU'LL LOVE WHAT THE FOUNDATION

It Doesn't Look Like You're Wearing Foundation

WTF provides a natural looking finish, leaving you with a flawless skin day appearance. WTF

easily covers redness, dark spots, and discoloration without even looking like you’re wearing foundation.

Not Heavy, Dry, or Cakey

WTF redefines how foundation should feel. It's packed with skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate. WTF merges skincare & makeup into one product, so you'll like the way you feel while treating your skin well.

A Little Goes A Long Way

Less is more when applying WTF. You can blend with your fingers for light, everyday coverage, and use the Skin Brush or sponge for a bit more coverage. For under eye darkness or blemishes that require additional coverage, the Face Pencil is WTF’s best friend.

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