How To Use:

  • 1

    Stir Before You Use

    For best results, use the back of a brush or The Spatula to combine the natural separation of oils in the formula.

    The Spatula by Jones Road Beauty
  • 2

    Skip Moisturizer

    WTF provides ample hydration on its own.

  • 3

    Start Small

    Start with a pea-sized amount of product. Apply small dots of foundation to your cheeks and forehead and blend outward with your fingers or a brush. If you need additional coverage, use The Face Pencil.

What Our Customers Are Saying

The Best There Is

“This is I think my 4th jar and each has been better than the last. Love the coverage and the feel.”

Holly T.

Verified Buyer

Ultra Moisturizing

“Love how much moisture is in this product. I am 55+ and need lots of moisture -- i would recco you buy the brush to apply as it makes all the difference. It’s nice and buildable. Also love the smell! ”

Jackie C.

Verified Buyer

Just What I Needed

“Easy to apply. Doesn’t build up in my creases. Evens out my skin tone. Feels like I’m not wearing any foundation on my face.”

Charlene S.

Verified Buyer