*Welcome to Lessons In Cool, a new series all about the people we’re constantly inspired by. They are tastemakers, curators of style, thought leaders, and well, just cool. *

Meet Susan K. Feldman, co-founder of one of our favorite home decor destinations, One Kings Lane, and the woman behind In The Groove, a lifestyle destination for age-defying women. We’re big fans of her wit, humor, and her entrepreneurial spirit. Get to know Susan in the Q&A below.

Name & Occupation:

Susan Feldman, Founder of In The Groove and co-founder of One Kings Lane.

Describe yourself in 3 words:

Entrepreneurial. Curious. Kind.

First thing you do when you wake up:

I have recently started to meditate, so I try to do that first. Then I glance over my emails, Instagram, and my schedule to get my bearings for the day. Next, I head off to the gym to do pilates or workout on my rebounder. After doing all of this, I am good to go for the day.

The 5 beauty products you can’t live without:

• Westman Atelier Baby Cheeks Blush Stick in Petal

• Augustinus Bader The Cream

• Dr. Barbara Strum Lip Balm

• Stila Palette Correct and Perfect All In One Correcting Palette

• Jones Road Miracle Balm in Au Naturel

Your style uniform is:

Classic with a twist. I am a sucker for great basics but love switching it up with fun accessories.

The song you have on repeat:

Ain’t No Mountain High Enough by Marvin Gaye

Recipe you’ve perfected:

Spaghetti Puttanesca

Last person you texted:

My husband Bob…who btw is sitting upstairs :)

What does “cool” mean to you?

Cool is having confidence in oneself and not trying so hard. Cool is effortless. And cool is not being afraid to try and make mistakes.

For more from Susan, follower her at @susankfeldman.