Allow Me to Reintroduce Myself

Leaving the company that I founded 28 years ago, and reflecting on my experiences being an entrepreneur, creative director, beauty expert, health and fitness advocate, author and editor-in-chief, I saw an opportunity to create a totally new lifestyle-inspired brand.

I have three new ventures that all launched in 2018. My husband and I created and designed a new hotel, The George. We’ve taken everything that we love about travel, and boutique hotels, and built our own comfortable, and cool escape an hour outside of Manhattan, in Montclair, NJ.

My new wellness brand, EVOLUTION_18, is based on my belief that beauty and health are completely linked. I have created nutritional products that align with my philosophy of “beauty from the inside out", making it easy to look and feel amazing.

And here on JustBobbi.com we'll dive into all things lifestyle including travel, beauty, fitness, and health.

I've opened a new chapter of my life and so far, it's been exciting ride.