Miracle Balm
The Face Pencil
What The Foundation
Why What The Foundation?
Not Your Traditional Foundation
WTF Is foundation reinvented. It's is your skin on its best day, every day.
Not Heavy Or Cakey
Most foundations are heavy and cakey. WTF is light, moisturizing, and forgiving.
Created By Bobbi Brown
The queen has done it again. WTF is a makeup masterpiece.
Three Reasons You’re Going To Love WTF
1.
It's Foundation, Reinvented
We threw 'traditional' out the window. WTF redefines how a foundation should feel. Made with skin-nourishing ingredients like Jojoba Oil, WTF merges skincare & makeup into one product.
2.
It Will Make You Say "What The F...?!"
We promise, you've never felt foundation feel this good. Packed with Jojoba Oil and Sodium Hyaluronate, WTF is as much a moisturizer as it is a coverage product.
3.
A Little Goes A Long Way
This is coverage without being heavy. Once you apply WTF, you'll be surprised by how little you need, how light it feels, and how naturally it covers up.
Founded by makeup artist Bobbi Brown
“It’s how you make your skin look better without looking like you’re wearing makeup”
What The Foundation
Tinted Moisture Balm
What The Foundation is a tinted moisture balm meets traditional foundation with light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.
*Due to the unique formula, some shifting may occur in transit.