Woman smiling while applying eyeliner with a brush.

The Fan Favorite Gel Liner Is Back

Our Most Requested Product Launch

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Three Reasons Why You’ll Love Gel Liner

Three Reasons Why You’ll Love Gel Liner

1

Effortless Eyes In Seconds

Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition.

2

Lasts All Day

The creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.

3

Mistake-Proof Application

Gel Liner’s rich gel formula glides on with ease. It allows for mistake-proof application by giving you a time to edit your line before setting in place.

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Four jars of differently colored gel eyeliners arranged in a grid.
Open jar of Jones Road cream eyeshadow with lid beside it.
Jones Road eyeshadow jars in various colors and beige lids arranged aesthetically.
Woman with long blonde hair posing in a blue shirt, wearing gold jewelry.
Person in a navy blazer with long, gray hair and a serene expression.
  • Four jars of assorted colored gel eyeliner viewed from above.
  • Open jar of black gel eyeliner with a beige lid reading 'JONES ROAD'.
  • Jones Road makeup containers with various colors on a white background.
  • Person with long hair and jewelry resting head on hands, wearing a dark blue blouse.
  • Woman in a blue suit with long gray hair and a serene expression.

Gel Liner

(3 g / 0.1 oz)

An Effortless Statement

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Product Details

Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition. Not to mention, the creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.

Ingredients

founded by makeup artist Bobbi Brown

"The definition this Gel Liner provides is perfectly strong and really makes your eyes stand out."

What Our Customers Are Saying

Easy To Use And Looks Amazing

"I was afraid of gel liners but this is easy to use and looks amazing."

Laura K.

Verified Buyer

Easy On Sophisticated Eyes

"I am 60 and the skin around my eyes is sensitive and just a bit more "sophisticated" than it used to be. The liner goes on so easy and stays on with out seeping into other areas."

Mary F.

Verified Buyer

The Best Eyeliner

"The gel eye liner is the best eye liner I have ever purchased."

Paula H.

Verified Buyer

Glides on easy

"Wearing eyeliner can be challenging when your skin isn't as taught as it used to be. This gel liner absolutely glides on with no pulling and the precision brush makes it easy to apply"

Anna W.

Verified Buyer

Stays on All Day

"It's fantastic. It stays on all day and doesn't run or smear."

Christie M.

Verified Buyer

Worth Every Cent

"I have older eyes and have issues with hard pencils. That tiny liner was worth every cent!"

Lisa N.

Verified Buyer

Easy To Use And Looks Amazing

"I was afraid of gel liners but this is easy to use and looks amazing."

Laura K.

Verified Buyer

Easy On Sophisticated Eyes

"I am 60 and the skin around my eyes is sensitive and just a bit more "sophisticated" than it used to be. The liner goes on so easy and stays on with out seeping into other areas."

Mary F.

Verified Buyer

What Our Customers Are Saying

Glides on easy

"Wearing eyeliner can be challenging when your skin isn't as taught as it used to be. This gel liner absolutely glides on with no pulling and the precision brush makes it easy to apply"

Anna W.

Verified Buyer

Stays on All Day

"It's fantastic. It stays on all day and doesn't run or smear."

Christie M.

Verified Buyer

Worth Every Cent

"I have older eyes and have issues with hard pencils. That tiny liner was worth every cent!"


Lisa N.

Verified Buyer

Easy To Use And Looks Amazing

"I was afraid of gel liners but this is easy to use and looks amazing."

Laura K.

Verified Buyer

Easy On Sophisticated Eyes

"I am 60 and the skin around my eyes is sensitive and just a bit more "sophisticated" than it used to be. The liner goes on so easy and stays on with out seeping into other areas."

Mary F.

Verified Buyer

The Best Eyeliner

"The gel eye liner is the best eye liner I have ever purchased."

Paula H.

Verified Buyer

Glides on easy

"Wearing eyeliner can be challenging when your skin isn't as taught as it used to be. This gel liner absolutely glides on with no pulling and the precision brush makes it easy to apply"

Anna W.

Verified Buyer

Stays on All Day

"It's fantastic. It stays on all day and doesn't run or smear."

Christie M.

Verified Buyer

Worth Every Cent

"I have older eyes and have issues with hard pencils. That tiny liner was worth every cent!"


Lisa N.

Verified Buyer

Easy To Use And Looks Amazing

"I was afraid of gel liners but this is easy to use and looks amazing."

Laura K.

Verified Buyer

Easy On Sophisticated Eyes

"I am 60 and the skin around my eyes is sensitive and just a bit more "sophisticated" than it used to be. The liner goes on so easy and stays on with out seeping into other areas."

Mary F.

Verified Buyer

The Best Eyeliner

"The gel eye liner is the best eye liner I have ever purchased."

Paula H.

Verified Buyer

Glides on easy

"Wearing eyeliner can be challenging when your skin isn't as taught as it used to be. This gel liner absolutely glides on with no pulling and the precision brush makes it easy to apply"

Anna W.

Verified Buyer

Stays on All Day

"It's fantastic. It stays on all day and doesn't run or smear."

Christie M.

Verified Buyer

FREQUENTLY ASKED QUESTIONS

How does Gel Liner compare to The Best Pencil?

What brush do you recommend I use with Gel Liner?

Is Gel Liner long lasting?

Is Gel Liner water resistant?

Ready For An

Effortless Statement?

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Ready For An Effortless Statement?

SHOP NOW

Stacked jars of Jones Road gel liner on a white background.