Miracle Balm
The Face Pencil
What The Foundation
What The FoundationTinted Moisture Balm
(35.0 g / 1.14 oz)
Clean / Cruelty Free
What The Foundation is a tinted moisture balm meets traditional foundation with light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.
*Due to the unique formula, some shifting may occur in transit.
- Alabaster: is pale with pink undertones
- Porcelain: is pale with neutral undertones
- Fair: is fair with pink undertones
- Ivory: is fair with neutral undertones
- Light: is light with yellow undertones
- Beige: is light to medium with neutral undertones
- Medium: is medium with yellow undertones
- Medium Honey: is medium to tan with neutral undertones
- Honey: is medium to tan with yellow undertones
- Golden: is tan with golden undertones
- Pecan: is dark with red undertones
- Almond: is dark with yellow undertones
- Cinnamon: is dark to deep with red undertones
- Chestnut: is dark to deep with red undertones
- Deep: is deep with red undertones
- Espresso: is very deep with neutral undertones
Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro tip: since WTF is already very hydrating, skip your moisturizer before applying it.
Bobbi's Tip:
Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.
What The Foundation is made from:
✓ SODIUM HYALURONATE
Ingredients
Q:
How does it differ from traditional foundation?
A:
This is not as high coverage as a traditional foundation. It’s meant to look like skin. WTF gives light to medium coverage, a little goes a long way. However, if paired with Face Pencils you can get much higher coverage.
Q:
How does it differ from tinted moisturizer?
A:
This is more coverage than a tinted moisturizer, but less coverage than a traditional foundation. This is Bobbi’s take on the perfect complexion product.
Q:
How do I find my shade?
A:
Take our WTF shade matching quiz, designed by Bobbi to help you choose your perfect shade.
Q:
How can I apply WTF?
A:
Scoop out your desired amount with our Spatula. We recommend starting with about half of the spatula, and building from there. If you prefer using a brush, we suggest our Everything Brush or Skin Brush. For a more skin-like finish, we recommend warming the product up in your fingertips and applying it onto your face with your hands. This will allow the formula to melt effortlessly into the skin.
Shipping
Jones Road currently ships to the US (excluding Guam and US Virgin Islands), Canada, Ireland, and the UK (including England, Wales, Scotland, and Northern Ireland, excluding Crown Dependencies). We do not offer expedited shipping at this time.
In light of COVID-19, there may be some delays in processing and shipping your order. Unexpected delays can also occur due to weather, staffing and general delays with the carrier. We greatly appreciate your patience and understanding.
Jones Road offers free standard shipping for all US orders over $85, Canada orders over 125 CAD, UK orders over 75 GBP, and Ireland orders over €100. For orders under $85 in the US, standard shipping is $6.95. For orders under 125 CAD in Canada, standard shipping is 13 CAD. For orders under €100 in Ireland, shipping is €12. For orders under 75 GBP in the UK, shipping is calculated at checkout.
For UK orders, any applicable duties or import taxes are collected at checkout for orders over £135
Orders are processed Monday - Friday, with the exception of US holidays. Orders are typically fulfilled and shipped within 3-4 business days. Once your order has shipped, you’ll receive an email from hi@jonesroadbeauty.com with tracking information.
Returns
For US orders:
Returns and exchanges are accepted within 30 days of purchase. We are unable to accept returns or exchanges on kits, sets, or apparel, or to refund shipping charges. To request a return or exchange, go to: https://returns.jonesroadbeauty.com. Follow the steps at the portal to request your return.
For Canadian, UK, and Ireland orders:
Returns are accepted within 30 days of purchase. We are unable to accept returns on kits, sets, or apparel, or to refund shipping charges. We are unable to accept exchanges on international orders. To request a return, go to: https://returns.jonesroadbeauty.com. Follow the steps at the portal to request your return.
For gift returns:
If you received Jones Road as a gift but didn’t love it, you can return your products for store credit. To request a gift return, have the original order number and gifter’s email address ready, and go to: https://returns.jonesroadbeauty.com. Follow the steps at the portal to request your return.
What The Foundation
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Reviews
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FAQs
Reviews
Q:
How does it differ from traditional foundation?
A:
This is not as high coverage as a traditional foundation. It’s meant to look like skin. WTF gives light to medium coverage, a little goes a long way. However, if paired with Face Pencils you can get much higher coverage.
Q:
How does it differ from tinted moisturizer?
A:
This is more coverage than a tinted moisturizer, but less coverage than a traditional foundation. This is Bobbi’s take on the perfect complexion product.
Q:
How do I find my shade?
A:
Take our WTF shade matching quiz, designed by Bobbi to help you choose your perfect shade.
Q:
How can I apply WTF?
A:
Scoop out your desired amount with our Spatula. We recommend starting with about half of the spatula, and building from there. If you prefer using a brush, we suggest our Everything Brush or Skin Brush. For a more skin-like finish, we recommend warming the product up in your fingertips and applying it onto your face with your hands. This will allow the formula to melt effortlessly into the skin.
